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Tuesday, September 14, 2010

Is your business ready for today's tech savvy customer?

The way we do business has changed immeasurably in the last few years and the way customers expect to engage with us is a real game changer.

Are you ready to deal with the world of today's social media? or more to the point, is your business ready to employ the tech savvy Generation Yers?

Web 2.0, iPhones, Blackberries, always connected people and facebook are here to stay. Customers no longer look up phone numbers in the Yellow pages for local tradesman or buy from newspaper advertisements and they don't believe what you say about your products and services any more, it's a fact of life and you need to grasp this with both hands to stay relevant. Today's consumer spends more time on the internet than they do watching TV and social networking sites mean they can get the low down on you and your business, from their trusted network, faster than you can order an espresso. More to the point, they can find out about your competitors as well.

This is how business is done today and this is how your customers expect to interact with you. Successful companies get it, and they have changed the way they engage their customers to fit this model. Generation Yers want it their way or not at all and they are used to getting what they want, when they want.

If your business is not prepared or preparing to deal with these new business models and fully embrace the world of social media you will soon find yourself loosing out to your competition, that is assuming your not already loosing out.

To successfully strike up long term relationships with today's consumers your business needs to work smarter, delivering a true 360 degree view of a customer and that means social CRM and Sales Force Automation need to be at the top of your “to have” business application list.

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